Hear from Our Customers
You’re not just buying flowers. You’re solving a problem on a deadline.
Maybe it’s a Broadway opening night and you need something delivered backstage by curtain call. Maybe it’s a corporate apology that can’t wait until tomorrow. Maybe you’re in a hotel room planning a surprise and you’ve got three hours to pull it off.
Here’s what happens when you order from us. You get flowers that were hand-selected that morning—not sitting in a warehouse for days. You get delivery that actually shows up when we say it will, because we’re located at 3 West 51st Street, right in the middle of everything. You get an arrangement that looks like what you ordered, not some “designer’s choice” cop-out because we ran out of roses.
We’ve been doing this in Midtown long enough to know that timing isn’t a nice-to-have. It’s the whole point. If the flowers don’t arrive on time, they might as well not arrive at all.
Columbia Midtown Florist has been serving Manhattan for years, and we’re still family-owned. That matters because when something goes wrong—and sometimes it does—you’re talking to someone who actually cares about fixing it.
We’re not a call center routing your complaint to another state. We’re a flower shop on 51st Street that works with Broadway theaters, corporate clients, film productions, and people who just need flowers to show up correctly. We know the stage door schedules at most theaters. We know which hotels allow lobby deliveries and which require room coordination. We know that “Midtown” can mean 20 blocks in any direction, and we plan routes accordingly.
Times Square isn’t an easy place to operate. Traffic is unpredictable. Buildings have security. Customers expect perfection. We’ve figured out how to make it work.
You place an order online or by phone. If it’s before noon, we can deliver same-day across Midtown Manhattan and Times Square. If it’s after noon, we’ll deliver first thing the next morning.
Once your order comes in, someone here reviews it to make sure we have everything in stock and confirms the delivery address. If you’re sending to a Broadway theater, we’ll coordinate with the stage door timing. If it’s a hotel, we’ll verify the guest name and room number. If it’s a corporate office, we’ll check building access requirements.
Then we build your arrangement. Not hours before delivery—usually within an hour or two of when it goes out. That’s how you get flowers that actually look fresh when they arrive.
Delivery happens via our team or a trusted courier who knows the area. You get tracking updates if you want them. The recipient gets flowers that don’t look like they’ve been in a box all day. If there’s an issue—wrong address, recipient not available, building won’t accept delivery—we contact you immediately and figure it out.
That’s it. No runaround. No “it’s out for delivery” messages that last for six hours.
Ready to get started?
We handle everything from single-stem orchids to full wedding installations, but here’s what most people in Times Square actually order from us.
Broadway deliveries are a big part of what we do. Opening nights, closing nights, milestone performances—we’ve delivered to most of the theaters in the district. We know how to package arrangements so they survive backstage chaos, and we know when to arrive so we’re not in the way during call times.
Corporate orders come in constantly. Law firms, financial offices, media companies—Midtown is full of businesses that need flowers for receptions, client meetings, or employee recognition. We can set up recurring deliveries or handle one-off requests with equal attention.
Hotel deliveries happen daily. Guests surprising their partners, companies welcoming VIP clients, event planners staging suites. We work with most of the major hotels around Times Square and know their delivery protocols.
Then there are the personal orders. Apologies. Anniversaries. Congratulations. Sympathy. People send flowers for a thousand different reasons, and we don’t ask questions. We just make sure they get there looking right.
Yes, but only if you order before noon. That’s the cutoff for same-day delivery across Midtown Manhattan and Times Square.
After noon, we’re already running routes and building arrangements for the day’s orders. We can’t add new deliveries without risking delays for everyone else. If you order after noon, your flowers go out first thing the next morning—usually between 9 and 11 AM depending on the address.
There are occasional exceptions for corporate clients we work with regularly, but that’s because we’ve already built a relationship and know their delivery requirements. If you’re ordering for the first time and it’s 3 PM, you’re looking at next-day delivery. Plan accordingly.
We do Broadway deliveries regularly, but they require more coordination than a standard address. You need to give us the theater name, the performer’s name, and ideally the show time.
Most theaters have specific stage door hours and protocols. Some accept deliveries only during certain windows. Some require advance notice. Some won’t accept deliveries on matinee days until after the first show. We know the quirks for most venues, but we need enough lead time to coordinate.
If you’re sending flowers for an opening night or a milestone performance, don’t wait until the day of. Give us at least 24 hours’ notice so we can confirm logistics with the theater and make sure your arrangement arrives when it’s supposed to. Last-minute Broadway orders are possible, but they’re risky.
We source from growers we’ve worked with for years, and we inspect everything that comes in. If a shipment doesn’t meet standards, we send it back. That’s not a marketing line—it’s how we avoid delivering garbage.
Flowers are perishable. They start dying the moment they’re cut. The longer they sit, the worse they look. That’s why we don’t build arrangements days in advance and store them in a cooler. We build them the morning of delivery, sometimes within an hour or two of when they go out.
You can’t guarantee that every petal will be perfect—flowers are organic, and sometimes they bruise or wilt faster than expected. But you can control how you handle them, how quickly you deliver them, and whether you’re honest when something isn’t up to standard. That’s what we do. If an arrangement doesn’t look right before it goes out, we rebuild it.
Yes, and we deliver to hotels in this area almost every day. But hotel deliveries come with their own complications, and you need to give us the right information upfront.
We need the guest’s full name exactly as it appears on the reservation, the hotel name and address, and ideally the room number. If you don’t have the room number, we can work with the front desk, but it adds time and increases the chance of a delay.
Some hotels allow deliveries directly to rooms. Some require everything to go through the concierge. Some won’t accept deliveries at all unless the guest has explicitly approved it. We know the policies for most major hotels around Times Square, but if you’re sending to a smaller boutique property, we may need to call ahead and confirm.
If the guest has already checked out or if the name doesn’t match the reservation, the hotel won’t accept the delivery. That’s not our policy—it’s theirs. Make sure your information is accurate before you place the order.
It depends on the delivery location. For residential buildings with a doorman, we’ll leave the arrangement with the front desk and notify the recipient. For office buildings, we’ll leave it with reception if they’ll accept it.
If there’s no one to receive the delivery and no secure place to leave it, we’ll contact you to figure out next steps. Sometimes that means redelivering later the same day. Sometimes it means scheduling for the next day. Sometimes it means the recipient needs to pick up from our shop.
We don’t just leave flowers sitting in a hallway or outside a door. They’ll get stolen, damaged, or wilted. If we can’t complete the delivery safely, we’ll tell you immediately and work out a solution. You’re not charged for a redelivery if the issue was outside your control—wrong address information, recipient gave us bad instructions, building refused access for a reason we couldn’t anticipate.
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